Our Story
LIPSTICK THAT LOOKS GREAT AND DOES GOOD.
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Alex Klein is founder and CEO of WYRL Beauty Ltd, a unique red lipstick company designed to help women build confidence in their appearance and courage in their voice by getting rid of toxic thoughts and toxic talk.
The concept of WYRL (Wear Your Red Lips) Beauty was inspired by 40 life lessons Alex developed as a gift to herself to guide the next phase of her life as she celebrated her 40th birthday. The 40th one was “Girl, Wear The Red Lipstick!” — and WYRL Beauty Ltd was created.
With a vision to increase female leadership around the globe and a mission to make red lips a tool for building confidence, Alex believes the best of us is always yet to come. However, she recognises that hard life experiences can result in self doubt and insecurity that can stunt our growth and development. By embracing the concept of WYRL Moments - which are moments of SELF-CARE that include FUN, ACTION, COURAGE, & IMPACT - confidence can be ACTIVATED on a regular basis to tap into our innate power. Many of these moments can include, but are not limited to, putting on that RED LIP to experience CONFIDENCE in COLOR.
And, while she will forever remain a student of life, Alex hopes to share and inspire confidence in women and girls to stand in their power even when things get tough. There is always a lesson to be learned.
WYRL Beauty is vegan and invests in the educating the next generation of girls through a partnership with World Vision.
You are invited to join the WYRL Beauty movement to create and share your WYRL Beauty moments!
Our mantra:
No Toxic Thoughts
No Toxic Talk.
Every Voice Heard.
Every Girl Educated.
Confidence in Color.
Join the movement and be the know — sign up to our mailing & text list here (or send me a dm on IG) !
Wear Your Red Lips. And help our girls WYRL and Wear Read Lips too 📚. ©
Love & Light,
Alex 💋📚
Our Mission
No Toxic Talk
We believe that words are powerful. Especially the ones we speak about ourselves. Speak loving words to yourself and those around you. Grab our free meditation to help you get started.
No Toxic Thoughts
We believe that mindset is powerful. No more imposter syndrome. You got this! Grab our free meditation to help you get started.
Every Girl Educated
We believe education is a right and a powerful road to manifesting your gifts. Unfortunately, not every girl has access to a an education. We are working to change that one set of lips at a time.
Every Voice Heard
We believe the world is ready and waiting to hear what you have to say. Only you can say it how you say it. We’re listening.
In proud partnership with World Vision
WYRL GYRLS
